Private advisory for CPG founders
Make the next big decision with Jeff in your corner.
You’ve built something worth growing. Work directly with Suja co-founder Jeff Church on the fundraising, retail, and operating decisions shaping what comes next.
Apply & book an intro callShort application. 30-minute calls with Jeff’s team.
See what working together looks like
The moment you’re in
A real business.
An important next move.
Founders come to Jeff at different stages. What they have in common is a decision with consequences, and a desire to work through it with someone who understands the business from the inside.
01You’re preparing to raise.
Get a second set of experienced eyes on your fundraising approach, model, and story before the investor conversations that matter.
02Retail is opening up. Now what?
Work through which doors to pursue, how to approach brokers and distributors, and what it takes to support the shelf space you win.
03Growth isn’t translating into cash.
Look closely at pricing, margins, trade spend, and operating decisions so you can see where the business needs to change.
04Too many decisions depend on you.
Get an outside perspective on the priorities, people, and tradeoffs competing for your attention. Decide what deserves your focus next.
From founders who’ve worked with Jeff
Experience that shows up
in someone else’s business.
01 / 05 Swipe to explore
Fundraising
“Jeff led us all the way through a successful $1.5M Angel fundraising.”
Retail & distribution
“Jeff was the primary reason that we got JUNI into Moscoe and helped us secure Presence Marketing as our Natural Foods broker.”
Margins & operations
“Jeff helped us develop a roadmap to a lower COGS and higher gross margin by nearly 40%.”
First retail relationships
“Jeff's contribution to LIXIR has been beyond anything I would have ever expected. Jeff was also pivotal in securing our first retailers and our first DSD Distributors.”
Guidance built around the brand
“From exposure to the most connected CPG community, to the level of detail that Jeff had in each session. He tailored everything to be intentional with each brand.”
Individual experiences from work with Jeff. Engagements and results vary.
What you’re saying yes to
A roadmap.
A sounding board.
Someone who stays close.
Private advisory starts with an initial three-month engagement. Jeff gets to know your business, helps you work out the approach, and stays involved while you put it into practice.
The work is personal to your business. The relationship has a clear structure.
01Understand the businessStart with the real picture.
Start with the real picture.
Share your materials and complete the pre-work. Jeff prepares before your kickoff, then works through your business with you to identify the priorities that matter most.
02Build the roadmapTurn priorities into a plan.
Turn priorities into a plan.
Work with Jeff on the strategy and sequence of decisions in front of you. The work follows your business: a raise, a retail push, margin improvement, or another critical priority.
03Work the planStay supported as you execute.
Stay supported as you execute.
Use standing 1:1s and email support to review progress, pressure-test decisions, and adjust. You and your team execute; Jeff stays close as an advisor.
Relevant industry introductions · Babu AI Pro · MBA for CPG and its template library
Your first step
Let’s talk about
what your business needs.
You don’t have to choose an advisory package before we talk. Start with a short application, then pick a time with Joshua.
Apply & book an intro callAdvisory from $1,997/month · 3-month initial commitment
A few things to know
Before you apply.
Clear expectations make for a better working relationship.
Am I speaking with Jeff on the intro call?
Your first call is with Joshua from Jeff’s team. It’s a 30-minute conversation about your business, what you need, and whether working with Jeff makes sense. Your advisory kickoff and ongoing 1:1 sessions are with Jeff.
How much does advisory cost?
Private Advisory starts at $1,997 per month with an initial 3-month commitment. More frequent support is available through VIP Advisory. After you apply, Joshua shares the full breakdown, including pricing, before your call.
How often would I meet with Jeff?
It depends on what private advisory track you're a good fit for and what makes sense. We'll explore that on the call.
Is Jeff doing the work for my team?
This is direct strategic advisory. Jeff helps you build the roadmap, work through decisions, and address challenges as they come up. You and your team own execution. If you need someone to run a function or deliver a separate consulting project, discuss that with Joshua so expectations are clear.
Does working with Jeff include investment or guaranteed introductions?
Advisory is a paid service, separate from any investment discussion. Joining does not promise an investment, a fundraising outcome, or a retail placement. Jeff makes relevant industry introductions where appropriate to the relationship and your business.
What if I only need help with one decision?
The $997 Strategy Session gives you 90 minutes with Jeff, with preparation beforehand and MBA for CPG access included. It can stand on its own. The fee is credited toward advisory if you start within 30 days of purchase.
Is there a guarantee?
The current advisory offer includes a conditional ROI guarantee: if you participate fully, complete the pre-work, work the strategy, and don’t see a tangible return after three months, Jeff continues at no cost or refunds the initial engagement. Joshua will walk you through the applicable written terms before you commit.
One decision to work through?
Start with a Strategy Session.
One decision to work through?
Start with a Strategy Session.
Ninety minutes with Jeff, prepared around the challenge in front of you. MBA for CPG included. $997 once, credited toward advisory if you start within 30 days of purchase.
After purchase, complete your intake. The team emails Jeff’s booking calendar within one business day.