Your business school for CPG.
Everything you’d learn in a $50K MBA program, built specifically for CPG founders. 8 modules, 450+ slides, financial models, templates, and the full playbook Jeff used to build and sell multi-category brands. Self-paced, yours forever.
$997 one-time, lifetime access
8
In-Depth Modules
450+
Narrated Slides
$30K+
Worth of Tools & Models
30
White Papers & Articles
The foundation every CPG founder needs.
Previous participants have called this program “the MBA of CPG” for its comprehensive, practical approach. It’s built for founders who want the systems, education, and tools to build their brand the right way - and who are ready to implement themselves.
Whether you’re pre-launch or scaling past $5M, the MBA for CPG gives you the same frameworks, financial models, and strategic playbook that Jeff used to build Suja from $600K to $100M in revenue.
Everything included for $997.
🎓
8 comprehensive modules
📊
450+ downloadable slides
📈
5-year financial model
📋
Trade Spend Calculator
📝
Investor & Retailer deck templates
📄
30 white papers & articles
🔧
Inventory planning tools
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Jeff's 25-play CPG Playbook
8 modules. Every angle of building a CPG brand.
From fundraising and financial modeling to sales, marketing, operations, and scaling. Each module is narrated by Jeff with real-world examples from his 35 years in CPG.
The Industry, Fiduciary & Fatal Flaws
Dive into CPG industry dynamics, profitable growth, fiduciary responsibilities, and the most common founder mistakes that derail early-stage brands.
- ✓Secrets behind unicorn CPG success stories
- ✓How "challenger" brands disrupt established categories
- ✓Where your brand sits on the growth curve and how to adjust
- ✓Fiduciary roles and relationships that protect your business
- ✓The fatal flaws and fatal mistakes to avoid at all costs
Fundraising & Your Investor Pitch
The art of raising capital, crafting a compelling pitch, and structuring investments to minimize dilution. Real-world case studies and examples.
- ✓The anatomy of creating shareholder value
- ✓The science behind valuations and how to maximize them
- ✓How to choose among valuation, raise amount, security type, and investor type
- ✓Reduce dilution and avoid the transactions you should never touch
- ✓Build a winning investor deck with do's and don'ts for your first meeting
Revenue, Expenses & Financial Modeling
Critical financial insights to model success and manage trade spend, gross margins, and contribution metrics. Includes Jeff's 5-year financial model.
- ✓Master your Chart of Accounts tailored for CPG startups
- ✓Unlock hidden profitability through optimized trade spend
- ✓Strategies to maintain gross margins above 40%
- ✓Jeff's detailed 5-year financial model (downloadable)
- ✓Trade Spend Calculator: understand your single largest expense
Marketing
Create a brand story that resonates, define your USP, and build impactful digital strategies with measurable returns.
- ✓Leverage storytelling to build emotional connections with consumers
- ✓Define and capitalize on your unique selling proposition
- ✓Build a professional website that converts browsers into buyers
- ✓CPG marketing strategies and tactics to drive awareness
- ✓A/B testing to optimize your packaging and brand presence
Sales
Build an effective sales strategy including brokers, door expansion, retailer presentations, and winning at the shelf.
- ✓When and where to expand into new retail doors
- ✓Navigate the broker landscape to optimize costs and performance
- ✓The "truth is at the shelf" approach for real-time insights
- ✓Create compelling retailer presentations that close deals
- ✓Align sales compensation with measurable success metrics
Scaling Your Brand
Validate proof of concept, understand consumer behavior, and leverage category dynamics to scale effectively.
- ✓Gain proof of concept with repeat purchase and velocity metrics
- ✓Build scalable strategies that appeal to investors
- ✓Balance innovation with operational scalability
- ✓Use Net Promoter Score as a brand satisfaction indicator
- ✓Category management and competitive positioning
Operations & Cash Management
Navigate co-packing, supply chains, inventory planning, and intellectual property. Maximize the impact of every dollar.
- ✓Identify and partner with the right co-packers
- ✓Optimize inventory planning to avoid stockouts or surplus
- ✓Protect your brand with robust IP strategies
- ✓Build a supply chain that supports growth and profitability
- ✓Jeff's "Poor Man's MRP" for finished goods and ingredients
Team, Tools & Jeff's Playbook
Build a high-performing team, foster a winning culture, and get Jeff's 25 proven plays he's used across 8 transactions.
- ✓Build a championship team with clear roles and responsibilities
- ✓Use SMART Goals to dramatically improve internal relationships
- ✓Personality tools to enhance team dynamics and hiring
- ✓Jeff's CPG Playbook: 25 plays evolved over 8 transactions
- ✓30 white papers with actionable insights for decision-making
“It really is an MBA in CPG.”
“It really is an MBA in CPG. The bootcamp videos were full of relevant and detailed lessons and the dialogue during the in-person calls has been invaluable. Jeff and his team are a wealth of knowledge when it comes to finance, fundraising, brand strategy, and more.”
Simon Solis-Cohen
Founder, Huxley
“The program's depth of insight into launching and scaling a brand is unparalleled, offering practical, MBA-level education that has far exceeded my expectations in terms of ROI. Jeff's guidance has saved me invaluable time and money.”
Carolyn Hamlet
Founder, Oku Conscious Energy Gummy Snacks
“With each slide it seemed as if Jeff told an entire story and without even knowing it I had acquired some amazing and company-changing skills. Jeff's extraordinary knowledge of CPG helped us develop the blueprint of success.”
Austin Wiberg
Co-Founder, G7 Studio
$997
One-time payment. Lifetime access. No subscription.
- ✓8 comprehensive modules narrated by Jeff
- ✓450+ downloadable slides
- ✓5-year financial model & Trade Spend Calculator
- ✓Investor & Retailer deck templates
- ✓30 white papers & articles
- ✓Jeff's 25-play CPG Playbook
- ✓Lifetime access, go at your own pace
Questions? Email us.
Want more than self-paced?
The MBA for CPG is included in the 90-Day Breakthrough, along with direct access to Jeff, group sessions, accountability, and everything you need to break through. If you’re ready for hands-on support, check it out.