Out November 17The Cold-Pressed TruthJeff Church’s new book

Advisory, strategy, and tools for CPG founders

The operator in your corner for your brand’s next big move.

Jeff Church, former Suja Juice co-founder & CEOGrew Suja to $100M in revenue in 5 years, with Coca-Cola as an investor.
Jeff Church with CPG founders and their JUNI products
Jeff with the founders of JUNI
$700M+
Returned to investors
$275M+
Raised across 40+ rounds
8x
Founder & CEO
35
Years in CPG
  • Forbes#2 Most Promising Companies
  • Inc. 500#13 Fastest-Growing Company
  • BevNETPerson of the Year
  • EYEntrepreneur of the Year
  • Whole Foods MarketSupplier of the Year
  • The New York TimesFeatured
  • Prevention100 Cleanest Packaged Foods

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Three levels of support. Pick the one that fits your brand today and move up when you’re ready.

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1:1 Private Advisory

Jeff in your corner while you execute.

  • Kickoff strategy session
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  • Email support between calls
  • Babu AI Pro, MBA for CPG, and all of Jeff’s tools

Starting at$1,997/month · 3-month start

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Strategy Session

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  • 90 minutes 1:1 with Jeff
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  • MBA for CPG included

$997one time

Credited in full toward advisory if you start within 30 days.

On your ownJeff’s playbook, at your pace

MBA for CPG

The full playbook, financial models, and templates in a self-paced course.

$497lifetime access

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The Cold-Pressed Truth

Jeff’s field guide to building, scaling, and selling a consumer brand.

The bookOut November 17

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Joshua Church

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The Cold-Pressed Truth by Jeff Church, foreword by Jay Shetty

The new book · Out November 17

The Cold-Pressed Truth

A founder’s field guide to building, scaling, and selling a consumer brand.

By Jeff Church. Foreword by Jay Shetty.

Explore the book

Founders on working with Jeff

Experience that makes a difference.

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Individual experiences from work with Jeff. Engagements and results vary.

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