For CPG founders · From Jeff Church
Work directly with Suja co-founder Jeff Church, get focused help on one decision, or build at your own pace. There’s a way in for where you are.
Suja co-founder · 8x founder · 35+ years of experience
Choose the support you need
Direct support from Jeff, or the tools to move forward yourself.
Ongoing 1:1 support
Private & VIP tracksJeff in your corner while you execute.
A strategy built around your business, regular 1:1s, and email support as you work through fundraising, retail, margins, and your next big decisions.
Let’s find your fit.
Explore the engagement and what it includes before your call.
Explore private advisoryFind the right track on a 30-minute call with Jeff’s team.
One focused decision
90 minutes with JeffA clear next move, without an ongoing commitment.
Bring the challenge that matters most. Jeff reviews your materials beforehand, then works through it with you 1:1. MBA for CPG included.
$997one time
Credited toward advisory if you start within 30 days of purchase.
After purchase, complete your intake. The team emails Jeff’s calendar within one business day.
Learn independently
Jeff’s playbook, financial models, and templates in a self-paced course. Learn the fundamentals and put them to work.
Get answers anytime
An on-demand CPG advisor trained on Jeff’s playbook. Help with fundraising, retail, margins, and more, whenever questions come up.
Not sure which option fits?Talk through your business with Jeff’s team.
Start with a 30-minute intro call
The new book · Out November 17
A founder’s field guide to building, scaling, and selling a consumer brand.
Explore the bookFounders on working with Jeff
01 / 05 Swipe to explore
Fundraising
“Jeff led us all the way through a successful $1.5M Angel fundraising.”
Retail & distribution
“Jeff was the primary reason that we got JUNI into Moscoe and helped us secure Presence Marketing as our Natural Foods broker.”
Margins & operations
“Jeff helped us develop a roadmap to a lower COGS and higher gross margin by nearly 40%.”
First retail relationships
“Jeff's contribution to LIXIR has been beyond anything I would have ever expected. Jeff was also pivotal in securing our first retailers and our first DSD Distributors.”
Guidance built around the brand
“From exposure to the most connected CPG community, to the level of detail that Jeff had in each session. He tailored everything to be intentional with each brand.”
Individual experiences from work with Jeff. Engagements and results vary.
Free founder community
Connect with founders building alongside you. Ask questions, share what’s working, and find helpful resources and industry connections.
Start with something free
Get Jeff’s weekly insights on fundraising, retail, margins, and building a CPG business.
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