The operator’s playbook for the next generation of CPG founders.
Strategic direction, operating infrastructure, and AI-powered tools from Jeff Church - 8x founder, co-founder of Suja Juice - to help you scale, raise, and exit.
Every CPG founder has one thing between them and their next stage.
For some it’s raising the next round. For some it’s landing retail. For some it’s margins, cash, supply chain, team, or category. Whatever yours is, Jeff has seen it from the inside. He’s built and sold multi-category CPG brands and spent 35 years in the category. Along the way, he’s developed a suite of tools, templates, community, and frameworks that the top CPG founders use to move faster, avoid expensive mistakes, and break through to their next stage.
Four ways to work with Jeff.
From self-paced learning to direct strategic work - whatever stage you’re at, there’s a door in.
The 90-Day Breakthrough with Jeff Church
$2,000/mo for 3 months, then $1,500/mo month-to-month
90 days to break through whatever's between you and your next stage. An onboarding diagnostic with Jeff to identify your bottleneck and map the 90 days, then 3 months of direct work together: group sessions, weekly accountability, 1:1 support, and everything you need to move.
Who it’s for: Founders serious about leveling up who want Jeff's strategic support in their business.
Babu - Your CPG AI Advisor
Starting at $39/mo
Your on-demand CPG advisor. Trained on what actually works. Ask anything, anytime - from fundraising strategy to retail negotiation to formulation questions.
Who it’s for: Anyone with a CPG brand, from idea to scale.
MBA for CPG
$997, lifetime access
Everything you'd learn in a $50K business school, built specifically for CPG founders. 15+ hours of training, 450+ slides, and the full template library Jeff used to build and sell multi-category brands. Self-paced, yours forever.
Who it’s for: Founders who want the systems and education and will implement themselves.
VIP Day with Jeff
Starting at $15,000 (intensive + 3 months support)
A half-day intensive with Jeff at your business's highest-leverage moment. Walk out with a written strategic plan on your biggest decision - next raise, retail expansion, exit prep, category expansion, or team build - plus 3 months of direct support to execute.
Who it’s for: Founders facing a high-leverage moment who want to bring Jeff in directly.
35 years of CPG. Yours to leverage.
Jeff Church founded Dream Makers because he kept seeing the same pattern: talented founders making avoidable mistakes because they didn’t have the right guidance at the right time. He’s been there - as an operator, a founder, and a fundraiser - and built Dream Makers to give CPG founders the shortcut he wishes he’d had.
8x
CPG Founder
5
Exits Totaling $700M+
$275M+
Raised Across 40+ Rounds
$100M
Revenue at Suja in 5 Years
BevNET
Person of the Year
Harvard
MBA
Founders who broke through.
Real outcomes from founders who worked with Jeff.
Led us through a successful $1.5M Angel fundraising
“Jeff has amazing CPG knowledge, business experience and life lessons. 5-star review from us. Jeff led us all the way through a successful $1.5M Angel fundraising.”
Tiffany Tatom
CEO, Live Pure
A game-changing crash course for my business
“Working with Jeff has been a game-changing crash course for my business. It really is an MBA in CPG. Jeff and his team are a wealth of knowledge when it comes to finance, fundraising, brand strategy, and more.”
Simon Solis-Cohen
Founder, Huxley
Got JUNI into retail and secured our Natural Foods broker
“Jeff is a rare individual in that he has deep knowledge of all departments and functional areas. Jeff was the primary reason that we got JUNI into Moscoe and helped us secure Presence Marketing as our Natural Foods broker.”
Kim Perell
Co-Founder & CEO, JUNI
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