Free Resources for CPG Founders
Free tools, templates, and training from Jeff Church to help you with everything from fundraising and cash management to retail strategy and scaling operations.
Live workshop replays with Jeff
Hours of deep-dive training on fundraising, profitability, and the frameworks Jeff used to build and scale CPG brands.
Reducing the Burn: CPG Profitability Workshop
90 minutes on reducing your burn rate and getting to profitability faster. Pricing strategy, trade spend management, SKU rationalization, cash conversion, and runway planning.
Includes 5 free tools:
- ✓Pricing Calculator
- ✓Trade Promo Break-Even Calculator
- ✓SKU Rationalization Tool
- ✓Cash Conversion Cycle Tool
- ✓Cash Runway Calculator
Fundraising Masterclass with Jeff Church
3 hours of deep-dive training on everything you need to know about raising capital for your CPG brand. Valuations, pitch decks, investor targeting, dilution math, SAFEs vs equity, and the exact frameworks Jeff used to raise $275M+ across 40+ rounds.
Includes 3 free tools:
- ✓CPG Chart of Accounts
- ✓Capital Raise & Runway Calculator
- ✓Unit Pricing & Break-Even Model
Deep dives from Jeff
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Suja Lessons Learned
The key lessons from building Suja Juice from $600K to $100M in revenue. What worked, what didn't, and what Jeff would do differently.
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CPG Fatal Flaws
The most common mistakes that kill CPG brands before they have a chance to succeed. Learn from other founders' fatal flaws so you don't repeat them.
Jeff’s CPG Playbook - Live Walkthrough
Watch Jeff walk through all 23 plays from his CPG Founder’s Playbook live. KPIs, fundraising, retail strategy, operations, team building, and exit planning - straight from 35 years of building brands.
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23 Plays
The complete operating system
Connect and build with other founders
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CPG Founders WhatsApp Group
Join 150+ CPG founders for peer-to-peer support, quick answers, vetted partner introductions, and curated resources. Free, forever.
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Babu AI - Free Trial
Your on-demand CPG advisor. Deep Research, Launch Checklists, financial review, pricing analysis, and more. Trained on Jeff’s 35+ years of CPG experience.
Featured insights
The CPG Founder's Playbook - Every Play You Need to Launch and Scale Your Brand
23 battle-tested plays from Jeff Church covering KPIs, fundraising, gross margins, trade spend, retail strategy, team building, and more. The complete operating system for CPG founders.
The CPG Channel Pricing Trap: How to Protect Your Margins When You're in Multiple Retailers
Most CPG founders learn channel pricing the expensive way. Jeff Church breaks down how Suja protected pricing integrity across Walmart, Target, Whole Foods, and beyond.
The CPG Acquisition Playbook: What Really Happens When a Strategic Buyer Calls
From management presentations to earnouts and due diligence, here's what CPG founders need to know before a strategic buyer comes calling.
Ready to work through it with Jeff?
The 90-Day Breakthrough is where Jeff works directly with founders to break through whatever’s blocking the next stage. Onboarding diagnostic, 3x/month group sessions, weekly accountability calls, email access to Jeff, and the full toolkit.