Whatever’s between you and your next stage, we’ll help you break through.
90 days of direct work with Jeff Church - 8x CPG founder, co-founder of Suja Juice - to diagnose the bottleneck that’s actually blocking your next stage and break through it.
$2,000/mo for 3 months or $5,000 paid in full (save $1,000). Then $1,500/mo, month-to-month.
You’ve done the hard part. Now comes the harder part.
Whether you’re launching your CPG brand or you’ve been grinding for the past year or more, you’re all in. Real skin in the game. You should feel proud. Most people never get this far.
But now you’re in the thick of it.
Fundraising. Retail expansion. DTC growth. Marketing. Operations. Supply chain. Margins. A million decisions, limited cash to make them with, and every wrong move costs you. A bad distribution deal, a pricing mistake, a fumbled investor pitch can cost you months of runway, or worse.
CPG is one of the hardest industries to survive in, let alone win. It’s easy to feel overwhelmed, isolated, and like you’re reinventing the wheel while everyone else seems to have it figured out.
You can keep learning the hard way on your own dime. Or you can work directly with someone who’s already been through it, identify what’s actually blocking your next stage, and break through it in 90 days.
Every CPG founder has one thing between them and their next stage.
For some it’s raising the next round. For some it’s landing retail. For some it’s margins, cash, supply chain, team, or category. Whatever yours is, Jeff has seen it from the inside. He’s built and sold multi-category CPG brands and spent 35 years in the category.
In 90 days of working together, we diagnose what’s actually in your way and break through it.
90 days of direct access to Jeff. A diagnostic to find the real bottleneck. A plan to break through it. And everything you need to execute.
90 days, structured for breakthrough.
Onboarding Diagnostic
A 1:1 session where Jeff asks the right questions, looks at the business, and identifies the real bottleneck. You walk out with a clear picture of what’s actually blocking your next stage, and how the 90 days will attack it.
Direct Work with Jeff
Three months of hands-on work to break through. You get:
- ✓3x/mo group sessions with Jeff and the cohort
- ✓Weekly accountability call (optional)
- ✓Email access to Jeff for ongoing questions
- ✓The MBA for CPG (lifetime access)
- ✓Babu (included)
- ✓Full template library
- ✓1:1 individual support from Jeff as needed
Membership Continues
Continue month-to-month at $1,500/mo for ongoing support, group sessions, email access, and everything above. No pressure to stay, no pressure to leave.
Everything you need to break through.
Four pillars of support, built to help you move faster, smarter, and with less guesswork.
Expert Access & Guidance
Direct work with someone who’s built and sold CPG brands.
- 🎯 Onboarding diagnostic with Jeff. A private 1:1 session at kickoff to identify your bottleneck and map the 90 days.
- 📞 3x/mo group sessions with Jeff (90 minutes each). Part education, part live Q&A. Real answers to real problems.
- ✉️ 1:1 support as needed.Some things can’t wait. You have direct email access to Jeff for time-sensitive decisions.
- 🎤 Monthly guest speakers. Past and upcoming guests include founders from Poppi, Honest Tea, ZICO, Once Upon a Farm, and more.
Community & Accountability
Founders who get it, and have your back.
- 💬 Private members community (WhatsApp). Connect with other CPG founders. Share wins, ask questions, build relationships that last.
- ⏰ Weekly accountability calls (optional). Monday mornings. Quick call to set your #1 priority for the week.
- 🤝 In-person meetups at industry events. Happy hours and community events at Expo West, BevNET, and other major trade shows.
- 🔗 Founder-to-founder support. You’re connected to founders who understand the grind and are actively helping each other.
Proven Tools & Resources
Battle-tested resources so you skip the expensive mistakes.
- 🎓 The MBA for CPG. 15+ hours of content, 450+ narrated slides, and dozens of downloadable financial models, templates, and tools. Lifetime access.
- 🤖 Babu Pro subscription. Purpose-built AI advisor trained on 20+ years of CPG knowledge and 4,000+ expert resources.
- 📋 Full template library. Financial model, fundraising deck, retail pitch, ops playbook, and more.
- 📇 Curated directory of vetted service providers. Co-packers, brokers, agencies, designers the community trusts.
Experiential & Networking
Practice your pitches and get in front of the right people.
- 🏪 Retailer Pitch Slams (2x/year). Practice your retail pitch with real feedback from former category buyers at Whole Foods, Walmart, and Ahold.
- 💰 Investor Pitch Slams (2x/year). Pitch real investors. Top brands compete for a $10K investment prize.
- 🌐 One intro away from most CPG needs. Jeff has spent 35+ years building relationships with buyers, investors, brokers, and operators.
- 🧭 Mentorship from CPG coaches, funds, buyers, and advisors. A network who’ve sat on the other side of the table.
This is for you if...
- ✓You're committed. Whether you're just launching or scaling toward $10M, you're all in on building this brand.
- ✓You've got skin in the game. You've already invested real time, money, or both.
- ✓You've been grinding for the past year or more and you're ready for guidance so you stop learning every lesson the hard way.
- ✓You're overwhelmed by all the things you need to figure out - fundraising, retail, DTC, ops, marketing - and you're not sure which one will sink you first.
- ✓You want to fundraise and get your business to a point where it's investor-ready.
- ✓You're tired of piecing together advice from Google, podcasts, and random LinkedIn posts, and you're ready for a real playbook.
- ✓You're done trying to figure it all out alone.
This probably isn’t for you if...
- ✗You're just exploring the idea of starting a CPG business with no real commitment yet.
- ✗You're looking for a magic bullet or someone to do the work for you.
- ✗You're not willing to show up, ask questions, and put in the reps.
- ✗You just want content. This is about direct access, community, and accountability, not just another library of videos.
Pre-revenue with prior operating experience or a strong background? You may be a great fit. We’ve worked with pre-revenue founders who are all-in and bring the right foundation. If you’re unsure, reach out.
Founders who’ve worked with Jeff.
“Working with Jeff has been a game-changing crash course for my business. It really is an MBA in CPG. The bootcamp videos were full of relevant and detailed lessons and the dialogue during the in-person calls has been invaluable. Jeff and his team are a wealth of knowledge when it comes to finance, fundraising, brand strategy, and more.”
Simon Solis-Cohen
Founder, Huxley
“Being part of this program has been an absolute game-changer for my CPG brand. The depth of insight into launching and scaling a brand is unparalleled, offering practical, MBA-level education that has far exceeded my expectations in terms of ROI. Jeff's thoughtful leadership, unwavering integrity, and genuine passion for helping others succeed make him not only a brilliant mentor but also an exceptional person, whose guidance has saved me invaluable time and money.”
Carolyn Hamlet
Founder, Oku Conscious Energy Gummy Snacks
“Jeff has amazing CPG knowledge, business experience and life lessons. 5-star review from us. Jeff led us all the way through a successful $1.5M Angel fundraising.”
Tiffany Tatom
CEO, Live Pure
“Jeff is a rare individual in that he has deep knowledge of all departments and functional areas - whether it be financial model building, sales, marketing, cost accounting, operations - he can add deep value in any of these areas. Jeff was the primary reason that we got JUNI into Moscoe and helped us secure Presence Marketing as our Natural Foods broker. Jeff is extremely well connected in the CPG world.”
Kim Perell
Co-Founder & CEO, JUNI
“The program that Jeff and his partners put together was a huge help for TIZZ. My partner Todd and I are both entertainment professionals, with zero beverage or CPG experience, but going through the program was the perfect way to learn many aspects of the business and set us up for success going forward.”
Abe Schwartz & Todd Strauss
Co-Founders, TIZZ
“Working with Jeff was an incredible momentum shift for my business in 2024. From exposure to the most connected CPG community, to the level of detail that Jeff had in each session. He tailored everything to be intentional with each brand. We loved being involved in the network that spiraled from it as well!”
Hannah Minardi
Co-Founder, Standard Self Care
Meet your guide.
Jeff Church isn’t a consultant who read about CPG in a book. He’s an 8-time founder who’s been in the trenches - building, scaling, raising, and exiting.
- ✓Co-founded Suja Juice and scaled it to $100M+ in revenue in just over 5 years
- ✓Led 5 successful exits totaling over $700M in value
- ✓Raised $275M+ across 40+ funding rounds, with a median angel investor return of 10x
- ✓Named BevNET's Person of the Year (2015) and E&Y Entrepreneur of the Year
- ✓Co-authored a New York Times bestseller (The Suja Juice Solution)
- ✓Harvard Business School MBA and CPA
- ✓Advised founders at Health-Ade, Once Upon a Farm, Juni, Live Pure, Cheeky Cocktails, and dozens more
Jeff built Dream Makers because he kept seeing the same pattern: talented founders making avoidable mistakes because they didn’t have the right guidance at the right time. The 90-Day Breakthrough is his playbook, the same strategies and frameworks he’s used to build and advise brands that actually win.
Simple, transparent pricing.
Pay monthly
$2,000/mo
for 3 months ($6,000 total)
Pay in full
$5,000
one-time payment
- ✓Onboarding diagnostic with Jeff
- ✓1:1 support phone calls with Jeff (as needed)
- ✓3x/mo group sessions with Jeff
- ✓Weekly accountability calls (optional)
- ✓Email access to Jeff
- ✓MBA for CPG (lifetime access)
- ✓Babu Pro (included)
- ✓Full template library
- ✓Private community
- ✓Pitch Slams (priority registration)
After your 90 days
Continue with group support, email access to Jeff, and all the resources for $1,500/mo- month-to-month, cancel anytime with 30 days notice. No annual contracts. Stay as long as it’s valuable.
No waiting for the next cohort. Start when you’re ready.
Questions? We’ve got answers.
Ready to stop going it alone?
You’ve built something worth fighting for. Let’s make sure it wins. The 90-Day Breakthrough gives you direct access to Jeff, the playbook, the community, and the support to break through to your next stage.
Questions? Email us.