You’ve got the book.
Here’s the toolbox.
I didn’t write The Cold Pressed Truthto give you ideas. I wrote it to give you tools. So here is 10 days of Babu AI free, the WhatsApp group where 400+ CPG founders answer each other in real time, and all three kits — every calculator, model, and workshop I use with the founders I advise.
One signup. One email. All of it. No cost, no call, no catch.
Send me the whole toolbox
One email. Everything in it. No cost, no call, no pitch.
The Cold Pressed Truth- A Founder’s Field Guide to Building, Scaling & Selling a Consumer Brand. Foreword by Jay Shetty.
Start with these two
The book is the thinking. These two are the thinking on demand — one machine that answers whatever you bring it, and 400+ founders who have already been where you are. Everything else in the toolbox comes with them.
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Babu AI
Every spreadsheet in the kits answers one question. Babu answers whatever you bring it — pricing, promo math, retailer strategy, co-man contracts, fundraising prep — trained on 35+ years of operating experience and 4,000+ of my own resources. Underneath it sit 40+ purpose-built Gurus, each one built for a single job.
Start the free trial→Always free💬
The CPG Founders Club
400+ CPG founders in one WhatsApp group, every stage from pre-launch to exit, answering each other in real time. Somebody in there has already solved the thing you're stuck on today. Nobody sells anything in there — that's the whole rule, and it's why it works.
Request to join→And all three kits
Built over 35 years and eight companies. Most of them exist because I got something wrong first and had to build the thing that would have saved me. You get every one of them in the same email.
The Fastest Path to Profitability Kit
Five tools that find the cash you're already leaving on the table, and the 90-minute workshop that walks you through using them.
Reducing the Burn (90-min workshop)
Cutting your burn rate without cutting your growth. Pricing, trade spend, SKU rationalization, cash conversion, and runway planning, start to finish.
Pricing Calculator
Start from MSRP or COGS, compare both, find your optimal price. This is the everyday pricing tool — reach for it when you're setting or resetting a price.
Trade Promo Break-Even Calculator
Know whether a promo is worth running before you commit to it.
SKU Rationalization Tool
See which SKUs are carrying your brand and which ones are quietly bleeding it.
Cash Conversion Cycle Tool
See exactly how your payment terms trap cash, and what freeing it is worth.
Cash Runway Calculator
Model your burn across three years and see how long you've got. This is the quick version — start here. The Fundraising Kit has the deeper investor-facing model.
The $300M Fundraising Kit
The three models and the masterclass behind 45 rounds and $300M+ raised. Build the numbers before you build the deck.
Close Your Investment Round (3-hr masterclass)
Valuation, deck, investor targeting, dilution math, and the terms nobody explains to you until you've already signed them.
CPG Chart of Accounts
Set your financials up the way an investor expects to read them, on day one instead of the week before diligence.
Capital Raise & Runway Calculator
The investor-facing runway model. Deeper than the Cash Runway Calculator in the Profitability Kit — built for sizing a raise, not for the weekly check-in.
Unit Pricing & Break-Even Model
Find your break-even and test pricing scenarios at the unit level. Where the Pricing Calculator sets a price, this one proves the price holds up.
The Starting Line Kit
Where you actually stand, the whole operating system, and the mistakes that kill brands before they get a fair shot.
Entrepreneurial Readiness Assessment
50 questions on your experience, your product idea, and your route to market. Twenty minutes now can save you two years. Runs as a Guru inside Babu.
The CPG Playbook (23 plays)
All 23 plays for building and scaling a brand, walked through live. KPIs, fundraising, retail strategy, operations, team, exit planning.
CPG Fatal Flaws
The 18 mistakes that kill emerging brands before they get a fair shot. Learn them on my dime instead of your own.
Suja Lessons Learned
How Suja went from $600K to $100M, what worked, what didn't, and what I'd do differently if I started it tomorrow.
Take the tools. Then let’s get to work.
Everything above, delivered in a single email you can come back to.
Send me the whole toolbox
One email. Everything in it. No cost, no call, no pitch.
Want Jeff’s eyes on your business?
The book and the toolbox are what he learned the hard way. If you want him working through it with you directly, he takes on a small number of founders at a time.