Your community
Join the Founders Only WhatsApp Group
Get connected with other CPG founders. Ask questions, share what’s working, and learn from people building alongside you.
Join the founders groupCPG Fatal Flaws · Workshop with Jeff Church
Catch the flaws.
Build a stronger business.
Your workshop resources, next steps, and replay. Keep this page handy and start with the challenge that matters most to your brand.
Start here · Babu AI
Run your own
fatal flaw assessment.
Take what we covered and apply it to your business. Sign up for Babu’s 10-day free trial, then ask Babu to help you assess your brand for fatal flaws in margins, cash flow, fundraising, and growth.
Start Your 10-Day Free TrialExplore Babu at askbabu.ai.
10days free
A place to work through the real questions behind your CPG business.
Keep moving after the workshop.
Your next vendor
CPG Match for Vendors: Get Early Access
Have a vendor you’ve worked with and want to review? Share your experience to help other founders and get early access to CPG Match.
Review a vendor & get early accessWork together
Apply to Work with Jeff
Want help working through the decisions in your business? Tell Jeff about your brand, where you’re stuck, and what you want to build next.
Apply to work with JeffYour workshop companion · 6-page PDF
Fatal Flaws & Fatal Mistakes
Keep Jeff’s concise list of CPG fatal flaws, common mistakes, and the numbers shared in the workshop. Download it, flag the risks that apply to your brand, and use it alongside your Babu assessment.
Watch & revisit