Get Early Access to Babu AI
Your on-demand CPG advisor. Trained on what actually works. Ask anything, anytime - from fundraising strategy to retail negotiation to formulation questions.
Join a small group of founders testing Babu before launch. Free beta access, including Deep Research + Gurus.
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Babu AI
Your CPG Co-Founder in Your Pocket
Built on 35+ years of CPG knowledge and 4,000+ expert resources from Jeff Church.
Get Free Early Access
Join a small group of founders testing Babu before launch. You’ll get free beta access and help shape the product with your feedback.
What you can do with Babu
Purpose-built for CPG founders. Not a generic AI - a specialized advisor trained on real CPG playbooks, financial models, and decades of operator experience.
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Fundraising Strategy
Get advice on valuations, pitch deck structure, investor targeting, dilution math, and SAFE vs equity decisions.
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Retail Strategy
Plan your retail expansion, prep buyer presentations, analyze trade spend, and optimize your shelf strategy.
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Financial Review
Pressure-test your financial model, analyze gross margins, review your P&L, and model different growth scenarios.
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Pricing & Margins
Analyze your pricing strategy, COGS structure, and margin targets. Get benchmarks for your category and stage.
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Deep Research
Market research, competitor analysis, category trends, and consumer insights - powered by CPG-specific data.
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Gurus
Access specialized AI advisors for specific domains - fundraising, retail, marketing, operations, and more.
Built by Jeff Church. Trained on 35 years of CPG.
Babu isn’t a generic AI chatbot. It’s trained on Jeff’s 35+ years of CPG experience, 4,000+ expert resources, financial models, and the same playbook he’s used to build and advise brands like Suja Juice, Health-Ade, Once Upon a Farm, Juni, and dozens more.
Think of it as a CPG co-founder in your pocket. Available 24/7.